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Amazon's October Prime Day event starts tomorrow, but deals across tech, kitchen appliances, beauty, toys and so much more are already live. Whether you want to finish your holiday shopping early or restock on household essentials, our team of shopping experts has been working around the clock to find the best Prime Day deals under $100.
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We'll be updating this guide frequently throughout Amazon's Prime Big Deal Days sale, on Oct. 8 and 9, so be sure to check back for new deals. And don't forget to check out our roundups of Prime Day deals under $50, plus deals under $25 and deals under $10 for extra affordable options. Want to save even more this Prime Day? You could earn a $150 Amazon gift card instantly on approval of the Prime Visa card.
Access all the movies, books, games and apps you can imagine with this Amazon Fire HD 10 tablet. This is the newest model with a 10.1-inch HD screen, octa-core processor, 3GB RAM and 32GB of storage. Available in black, lilac or an ocean color design.
Take home a Blink Outdoor 4 security camera and an Amazon Echo Show display for under $100, thanks to a huge 68% discount. Both connect with one another, so you can use the Echo to see who's at the door via the Blink's1080p camera and two-year battery.
More Prime Day tech deals under $100
- Samsung 990 Evo 1TB SSD: $78 (save $72). A perfect storage upgrade for gaming or work.
- Lexar 1T Professional Silver Plus microSDXC memory card: $90 (save $65). This professional-level memory card launched at $155, but it's already on sale. Its fast read/write speeds make it perfect for heavy users, including videographers, gamers and other creatives.
- Nextmug self-heating coffee mug: $100 (save $30). Your beverages can stay warm without you having to reheat them a million times.
- Anker Zolo 30-watt USB-C power bank: $18 (save $8). Charge your iPhone from 0% to 57% in as fast as 30 minutes. Use the offer code ANKER1688 to get the discount.
- Apple AirTag 4-pack: $75 (save $24). Get a 4-count of Apple's top-rated tracking device and never lose your keys again.
- Jack Skellington Echo Dot: $63 (save $27). Order now to save 30% off this limited-edition Echo Dot with a Jack Skellington shell for an Oct. 24 arrival.
- Baseus Bowie 30 wireless earbuds: $38 (save $42 with on-page coupon). These noise-canceling earbuds are designed for the active user, are waterproof and pack impressive bass sound.
- Blink Outdoor 4 wireless smart security camera: $75 (save $105). This easy-to-install, high-definition outdoor security camera has a battery that lasts up to two years.
- Baseus 17-in-1 USB-C docking station: $95 (save $38 with on-page coupon). Connect all your devices with this powerful 100-watt docking station.
- Apple Pencil (2nd Generation): $90 (save $39). A precise stylus for drawing and note-taking on your iPad.
- NZXT H7 Elite gaming PC case: $90 (save $90). A durable PC case with built-in RGB lighting and cooling support.
- Elgato Wave Neo condensor microphone: $70 (save $20). Planning to start streaming? Grab this reliable microphone at a discount.
Best October Prime Day home deals under $100
Eco luxury brand Cozy Earth makes sustainable items both to wear and for the home, and this set of plush waffle towels in neutral shades of charcoal, gray or white will stand the test of time.
Whether you're contending with allergies or wildfire smoke, having an air purifier can improve your quality of life. This one from Coway has a HEPA filter and covers 810 square feet, removing pet dander, smoke, odor and more from the air.
More Prime Day home deals under $100
- Bedsure queen comforter set: $30 (save $8 with on-page coupon). With over 30 color options, you can pick one that matches your bedroom best. Clip the on-page coupon to save an extra 20%.
- Bissell Little Green portable carpet cleaner: $100 (save $24). An easy-to-use carpet and upholstery cleaner perfect for quickly removing stains and spills.
- HoneyWell QuietSet tower fan: $54 (save $21). A whole-room, air-circulating fan that you can control with a remote.
- Adjustable steel mesh zero gravity lounge chairs, 2-pack: $100 (save $30). Get ultimate comfort in your backyard or patio with these chairs that have built-in cup holders and pillows.
- Levoit 6-liter smart humidifier: $70 (save $10). Add essential oils and your room will feel like a spa.
- Beckham Hotel Collection Bed Pillows: $48 (save $32 with on-page coupon). Rest well on this Amazon shopper-favorite down alternative pillow.
Best October Prime Day kitchen deals under $100
One of the best parts about using the Nutribullet is that you don't have to worry about chopping things up too fine or putting in big chunks of ice. It's powerful enough to liquify it all in seconds. This one also has a pulse feature if you're aiming more for something like a chunky salsa versus a puree. It also includes lids so you can take your concoctions to go.
More Prime Day kitchen deals under $100
- Mueller 6-quart cast iron dutch oven: $50 (save $40 with coupon). Available in five colors, clip the on-page coupon to save an additional $20 off the already discounted price of $70.
- Ninja BL660 professional compact blender: $100 (save $20). Blend smoothies, protein drinks, sauces and soups to perfection in mere seconds.
- Keurig K-Slim single-serve coffee maker: $99 (save $31). Make four cups of single-serve coffee before refilling the reservoir.
- Ninja 4-in-1 air fryer: $80 (save $50). Air fry, roast, bake, reheat and more.
- 8-inch Kyoku Shogun Series Japanese steel core hammered kitchen knife: $70 (save $38 including on-page coupon). This beautiful all-purpose knife can easily cut through meat, fish, fruit, vegetables and more. Clip the on-page coupon to get the full savings.
- Hamilton Beach Food Processor & Vegetable Chopper: $44 (save $11). Chop veggies or make hummus with this fast, powerful appliance.
- Le Creuset Stoneware French Press: $59 (save $26). Brew coffee or tea in this heirloom-quality French Press.
- Spigen keychain pocket knife: $60 (save $15). A high-quality knife with a multi-tool design for your everyday needs.
Best October Prime Day health, beauty and wellness deals under $100
This water flosser has 10 different settings, a large reservoir and will leave your teeth cleaner than you ever thought possible.
This shaver can be used with or without shaving cream, in the shower or dry, and includes a charging case and stand.
More Prime Day health, beauty and wellness deals under $100
- 23andMe ancestry service: $59 (save $60). Trace back your history and see where your ancestors came from, all for 50% off.
- Oral-B Genius X electric toothbrush: $100 (save $100). Score 50% off Amazon's best overall pick of electric toothbrushes.
- Renpho thermacool massage gun: $88 (save $52). Relax those sore, tense muscles without spending a fortune on a massage.
- Cosy Companions hair dryer: $80 (save $20 with promo code 4X9JFCYA). A high-speed hair dryer with two attachments to give you the best blow-dry.
- Sunday Riley C.E.O. Afterglow face moisturizer: $52 (save $13). Cruelty-free, Vitamin C cream that gives you hydration without feeling heavy.
- Clinique Almost lipstick in Black Honey: $21 (save $4). This wildly popular lipstick looks dark in the tube but adjusts to your lips and skin tone.
Best October Prime Day fashion deals under $100
If you think all socks are created equal, wait until you squish your toes into a pair of Cozy Earth lounge socks. This price includes three pairs of socks.
If your kids wear a school uniform, a 10-pack of polo shirts currently discounted by 65% probably sounds too good to be true, but it's not. The Children's Place has its cotton polo bundles, in several colors, dramatically marked down on Amazon.
More Prime Day fashion deals under $100
- The Children's Place kids stretch skinny chino pants, 4-pack: $72 (save $48). The perfect multicolor pack of pants for your child.
- True Classic men's short sleeve crew neck T-shirt (6-pack): $100 (save $80). Stock up on comfy T-shirts -- you can never have too many.
- Delsey Paris Comete hardshell expandable luggage: $98 (save $42). Finding a piece of Delsey luggage for under $100 is rare.
- Dr. Martens unisex Embury Chelsea boot: $86 (save $44). A versatile boot at a 33% discount, these Doc Martens look just as great with jeans as they do with sequin skirts.
- Wet and Wild Nightmare Before Christmas makeup bag: $16 (save $1). Every day is Halloween with this sweet accessory bag.
- Levi's Men's 501 Original Fit Jeans: $45 (save $35). Classic jeans at an even better price.
Best October Prime toys and games deals under $100
We know it's not even Halloween yet but the Star Wars Lego holiday countdown calendars frequently sell out, so why not order one now to get ahead of the game, especially at a discount.
More toys and games under $100
- Super Mario Bros. Lego Piranha plant: $48 (save $12). This detailed 540-piece set is great for tweens, teens and adults.
- Barbie Camper playset: $89 (save $11). Includes 60 accessories for all of Barbie's road-tripping needs.
- Paw Patrol Lookout Tower with toy car launcher: $45 (save $5). Includes Chase's police cruiser.
- Ticket to Ride board game: $43 (save $12). An excellent strategy game for your next family game night.
- Hues & Clues board game: $20 (save $5). A fascinating game based on color perception, you can play with up to 10 people.
- What Do You Meme? Family Edition: $12 (save $8). This viral game promises a night of family-friendly fun.
When is Amazon's Prime Day 2024 event?
Amazon has its official Prime Day every year in July. Amazon's second event, Prime Big Deals Days, is often referred to as October Prime Day. In 2024, it takes place on Oct. 8 and 9. During the days leading up to and throughout the event, you'll see a lot of great savings, especially on Amazon devices and popular items such as TVs, home security and other tech. For many, this now-annual fall shopping event is the kickoff for the holiday shopping season.
Are Amazon Prime Day deals worth buying?
Depending on what you are after, the short answer is yes. There will be thousands of items discounted, and we anticipate some deals returning or reaching all-time low prices. Because Amazon stock can fluctuate wildly, there's no telling how long the item will remain on sale or available.
Will other retailers launch anti-Prime Deal Days sales?
Every Prime Day event brings big savings from Amazon and that means Amazon's competitors offer discounts to entice customers as well. This October will be no different. We're already seeing deals like Walmart's Holiday Deals sale event, which just happens to start the same day as Prime Day.
Watch this: How to Hack Amazon Prime Day: Shopping and Deals Advice
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How we choose the best Amazon Prime Day deals
Many of us here at CNET have covered shopping events for several years, including Black Friday, Prime Day, Memorial Day and countless other sales. In that time, we've learned how to spot the best deals among a sea of thousands of superficial offers and scams, and we only surface the best offers from trusted retailers. We look for real discounts, quality reviews and remaining sale time when choosing the best deals to show you.
- Real discounts mean genuine savings. We check pricing history for products listed as on sale so we know when it's a case of an inflated list price rather than an actual discount.
- Quality reviews and testing are super important for any product. A discount isn't worthwhile if it results in a subpar product experience, no matter how much you saved.
- Remaining sale time is important, too. Some deals are only around for a short time or may be limited in supply. If that's the case, we'll let you know upfront so you don't come back to the deal later only to be disappointed.