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Samsung 43-inch DU7200 series 4K smart TV: $268
Save $82
Toshiba 55-inch C350 series 4K smart Fire TV: $250
Save $120
Amazon 65-inch Fire TV Omni series 4K smart TV: $598
Save $162
Sony 65-inch 4K X90L series Bravia XR smart Google TV: $1,098
Save $202
It's a great time to buy a new TV-not only as we head into the colder months when we're indoors more, but also with Amazon's October Prime Day offering plenty of discounts. We might still be a few days away from the main event; however, lots of offers are already live. These deals apply to big names like Sony, Samsung, LG, Toshiba and almost every Amazon Fire TV you can think of.
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We've rounded up early Prime Day TV deals for every budget and need below. Even some of CNET's top-rated TV models are in the markdown mix at this early stage. If you spot something you like, try not to wait too long because these deals are pretty volatile and could change without notice.
Keep checking this list for the latest TV offers; we'll update it regularly as deals come and go. Looking to save more and protect your Prime Day purchases? Apply for the Prime Visa. You could earn an instant $150 Amazon gift card upon approval plus access to helpful shopping protections.
This affordable 2024 4K TV comes with a feature called PurColor, which Samsung says guarantees the best quality picture. It also has a motion accelerator function designed to decrease lag. Though Amazon's list price calls out a $22 discount, it launched at $330 just a few months ago.
The C350 series TV by Toshiba is a great budget option that costs even less right now, currently discounted by 32%. This is a Fire TV, so it'll be best for streaming content, whether it be Prime Video or Netflix. The 4K resolution gives you a crisp picture as well.
The Fire TV Omni models are solid options, especially for watching streaming services at home. They come built with 4K, HLG, HDR 10 and Dolby Digital Plus, giving you crisp, immersive images and sound. They also have built-in microphones to allow for a hands-free experience through Amazon Alexa.
This Sony TV is on the pricier side, but worth the cost without a price break, and even more so now that it's discounted. This TV features a full-array backlight and 4K resolution, giving you the best picture possible. The TV also has HDR and Dolby Vision support, gaming features and HDMI 2.1. We saw it go about $100 lower than this last Black Friday, but this is a pretty great price outside of that shopping window.
More Prime Day deals on Hisense TVs
- Hisense 43-inch 43A6H Google TV: $180 (save $60). Premium features like DTS Virtual:X for simulated surround sound at an entry-level price.
- Hisense 50-inch U6HF series ULED smart TV: $270 (save $28). This top-quality Hisense TV is the lowest it has ever been.
More Prime Day deals on Amazon Fire TVs
- Amazon Fire TV 43-inch 4 Series: $240 (save $130). A seriously budget-friendly basic TV with an Alexa-powered voice remote.
- Amazon Fire 75-inch Omni series 4K TV: $759 (save $291). A movie theater experience in the comfort of your own home.
More Prime Day deals on Sony TVs
- Sony 65-inch OLED 4K Bravia 8 smart Google TV: $1,898 (save $602). Enjoy exclusive PlayStation 5 features like auto HDR tone mapping and genre picture mode.
- Sony 75-inch Mini-LED OLED 4K Bravia 7 smart TV: $2,198 (save $302). A massive TV that will supersize any game or movie, now at its lowest price.
More Prime Day deals on Samsung TVs
- Samsung 65-inch Terrace TV: $2,975 (save $2,024). This is a top-of-the-line weather-resistant QLED TV for your patio.
- Samsung 75-inch QN90C: $1,798 (save $1,200). Save well over a grand on this high-end QLED model with 4K and quantum processing.
More Prime Day deals on LG TVs
- LG 86-inch UQ7590 UHD smart TV: $997 (save $303) . A great-looking TV for those who want a more theater-style experience.
- LG 65-inch EVO C4 4K smart TV: $1,697 (save $1,003). A top-quality OLED screen with Alexa and AI processing.
More Prime Day deals on TVs
- Roku Plus series 55-inch TV: $448 (save $52). A great smart TV system with good picture quality.
- Vizio 50-inch V series LED smart TV: $238 (save $30). A solid all-rounder TV that's smart home friendly.
- Insignia 42-inch F20 series Fire TV: $130 (save $50). Get the Fire TV experience with this budget, Apple AirPlay-enabled smart TV.
- Toshiba 55-inch C350 4K Fire TV: $250 (save $110). A great budget choice for those who want a decent size and plenty of features.
How we choose the best Prime Day TV deals
Many of us here at CNET have covered shopping events like Black Friday, Prime Day, Memorial Day and countless others for several years. In that time, we've learned how to spot the best deals among a sea of thousands of superficial offers and scams, and we surface only the best offers from trusted retailers. We look for real discounts, quality reviews and remaining sale time when choosing television deals to show you.
- Real discounts mean genuine savings. We check pricing history for products listed as on sale, so we know when it's a case of an inflated list price rather than an actual discount.
- Quality reviews and testing are super important for any product. A discount isn't worthwhile if it results in a subpar product experience, no matter how much you saved.
- Remaining sale time is important, too. Some deals are around for only a short time or may be limited in supply. If that's the case, we'll let you know upfront so you don't come back to the deal later only to be disappointed.
Are there TV deals worth shopping before Prime Day?
Amazon's October Prime Day might be a few days off, but there are plenty of deals to shop in advance of its mega sale. If you can afford to wait, we expect to see even more products added into the mix once the sale kicks off on Oct. 8, and it's likely that most of the above deals will stick around util then, so you should have even more choice.
How do October Prime Day TV deals compare to Black Friday and Cyber Monday deals?
For the last few years, October Prime Day -- or Prime Big Deal Days, as it's officially known -- basically kicks off the fall shopping season that culminates with Black Friday and Cyber Monday. Due to its proximity, many of the best TV sales will be starting during Prime Day and running right through the end of November. That being said, if you can wait until Black Friday you are probably going to see more deals total on TVs as retailers make room for new TV sets that tend to come out in January, though the gulf in discounts isn't much to write home about and many of Black Friday's best TV deals tend to be extremely limited in both time and supply. If you've been looking for a new TV and see something you like and that is within your budget, pick it up during Prime Day sales and avoid the November rush.