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Apple products are great but can be a pain to purchase. This is due to their products usually holding their price for years and rarely being discounted. That's why sales seasons like October's Prime Day are worth taking advantage of. It's that rare opportunity to walk away with an iPad, MacBook, AirPods or any of Apple'as tech at a reduced rate.
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Prime Day doesn't officially begin until Oct. 8 and it'll run through Oct. 9, but you don't have to wait -- there are already discounts available across all manner of products including Apple's latest laptops, smartwatches and more. Looking to save more and protect your Prime Day purchases? Apply for the Prime Visa. You could earn an instant $150 Amazon gift card upon approval plus access to helpful shopping protections.
Our shopping experts are continuously rounding up the latest Apple deals that are worth putting in your cart so don't forget to check back for more.
The best early Prime Day deals on Apple products
Here are the main Apple deals to check out:
- Apple AirPods Pro (2nd gen, USB-C): $199 (save $50)
- Apple AirPods Max: $449 (save $100)
- Apple AirPods (2nd gen): $89 (save $40)
- M4 iPad Pro 13-inch 256GB (Wi-Fi): $1,198 (save $101)
- M3 Pro 14-inch MacBook Pro 512GB: $1,699 (save $300)
- Apple AirTags (4-pack): $80 (save $19)
Here's a more detailed breakdown of all the current Apple sales, including the items highlighted above.
If you have an iPhone, iPad or MacBook -- or even all three -- AirPods are some of the best earbuds you can buy. They sport excellent audio quality and great features, like active noise cancellation and transparency mode, and they're the most convenient Bluetooth earbuds for Apple users.
All you have to do is put them in your ears and start using the device you want to connect them to. The earbuds should connect immediately, almost like magic.
Apple's latest-generation AirPods Pro comes with a USB-C charging case, improved active noise cancellation technology and more. Wearers can look forward to long-lasting battery life and a whole lot more from the best wireless earbuds that Apple sells today.
- Apple AirPods (2nd gen): $89 (save $40)
- Apple AirPods 4: $119 (save $10)
- Apple AirPods (3rd gen): $130 (save $39)
- Apple AirPods Max: $449 (save $100)
- Beats Studio Buds: $120 (save $29)
- Beats Powerbeats Pro: $160 (save $90)
Early Apple Watch deals
The Apple Watch is the go-to smartwatch option for iPhone users and there are various models to choose from these days, from the most recent Apple Watch Series 10 and Apple Watch Ultra 2 to the affordable Apple Watch SE.
The Apple Watch Series 10 is the latest model in the lineup and it's only been on sale for a week or so. That hasn't stopped Amazon from offering some discounts, with up to $28 off depending on the model that you choose. Apple Watch prices can often be extremely volatile, so check the price you're paying before ordering.
Early Apple iPad Post Prime Day deals
The iPad has grown a lot in recent years, and it's now much more than just a screen on which you watch Netflix. It's even a laptop replacement for many people. Now you can pick up an iPad Air, iPad Mini or a standard iPad with a discount, so choose the one that best suits your needs.
The M4 iPad Pro is the most powerful tablet Apple has ever made, and this 13-inch model also happens to be the thinnest model the company has ever shipped. It comes with a stunning OLED display and support for Face ID, all-day battery life, superfast Wi-Fi and much more.
- 11-inch M2 iPad Air 128GB (Wi-Fi): $549 (save $50)
- 13-inch M2 iPad Air 128GB (Wi-Fi): $744 (save $55)
- 9th-gen 10.2-inch iPad Air 64GB (Wi-Fi): $224 (save $105)
- 10th-gen 10.9-inch iPad 64GB (Wi-Fi): $334 (save $15)
- 6th-gen iPad Mini 64GB (Wi-Fi): $380 (save $119)
- M4 iPad Pro 11-inch 256GB (Wi-Fi): $949 (save $50)
Early Apple MacBook Prime Day deals
If you're looking for a new laptop for work or school, some nice Prime Day savings are already available on Apple laptops. Whether it's a MacBook Air or a MacBook Pro, you'll get a fast and portable machine with a discount.
Featuring a 14-inch Liquid Retina XDR display and the fast M3 Pro chip, this MacBook Pro will handle pretty much anything you can throw at it. It comes with 18GB of RAM and a speedy 512GB SSD. Right now, you can save an impressive $300 on it.
- M1 13-inch MacBook Air 256GB: $649 (save $50)
- M2 13-inch MacBook Air 256GB: $849 (save $150)
- M3 15-inch MacBook Air 256GB: $1,149 (save $150)
- M3 14-inch MacBook Pro 512GB: $1,299 (save $300)
Early Apple accessories Prime Day deals
Apple accessories aren't always the cheapest around, but they can be some of the best. Fans of Apple's trackpads and keyboards should definitely take a look below, while the Apple Studio Display is worth considering with a $250 discount right now.
If you lose your keys a lot or can never quite remember where that wallet went, a Bluetooth item tracker can be a real lifesaver. The Apple AirTag is among the best taggers out there, and right now you can bag four of them at just $80 for a limited time.
If you only need one, a single Apple AirTag can be purchased for $25 with a $4 saving available.
- Apple Pencil (2nd gen): $99 (save $30)
- Apple Pencil Pro: $116 (save $13)
- Apple Studio Display: $1,349 (save $251)
- Apple Magic Keyboard with numeric keypad: $108 (save $21)
- Apple Magic Trackpad: $110 (save $19)
- Apple HomePod (2nd gen): $279 (save $20)
Does Apple offer Prime Day sales?
It's important to note that while the Apple Store doesn't run sales for October Prime Day (and rarely offers discounts outside of educational promos), it is possible to find deals on Apple devices and accessories from authorized retailers, which includes Amazon. The best deals usually accompany big events like Amazon Prime Day or a major holiday, and there are plenty of competitive anti-Prime Day sales where you can find discounted Apple products as well, including Best Buy and Walmart, making it an excellent time to shop for Apple sales on several devices. If you're looking to spend less, try foregoing the latest releases. You'll find bigger discounts on previous-generation models or refurbished devices.
How does CNET select the best October Prime Day deals?
Our team of expert shoppers and deal hunters has spent years helping buyers understand which major sales and deals are legitimately good and which are more routine. That includes Black Friday, Prime Day, Memorial Day and countless other shopping events. We've gotten very good at weeding out scams and superficial deals on tech of every kind, so you see only the best offers, including Apple deals.
At CNET we look for real discounts, quality reviews and remaining sale time when choosing a deal to show you.
- Real discounts mean exactly that. We look at the price history for that product to make sure no manufacturers are inflating prices to make the discount seem more substantial than it is.
- Quality reviews are important for any product, but especially for deeply discounted items. Upgrading your tech can be a big investment, and if you don't get enough mileage out of it, the discount won't be worthwhile.
- Remaining sale time is a huge part of our vetting process. If a deal is likely to be short-lived or limited to remaining stock, we'll let you know upfront -- so you're not disappointed if you check back later and find it's gone.
When do Prime Day Apple deals end?
Prime Day will officially come to an end on Oct. 9, so there is still more than enough time to take advantage of the discounts on offer. We expect more to come as we work our way through the sales event too.