I am thrilled to announce our acquisition of The Drop, a web3 newsletter brand founded by Gannon Breslin.
Originally launched in 2021 to cover the rise of NFTs, The Drop has successfully grown to cover the entire web3 ecosystem, including gaming, culture, and memecoins. The brand has cultivated a very active audience of collectors, creators, investors, and builders.
The Drop joins Blockworks’ growing suite of brands, joining The Breakdown, Forward Guidance, Lightspeed, 0xResearch, Empire, Bell Curve, On the Margin, 1000x, and more. The acquisition comes just months after our acquisition of The Breakdown.
The revamped Drop newsletter will be produced daily by the Blockworks editorial staff. The Drop will cover the evolution of new and existing web3 IP, with gaming and consumer experiences forming a major part of this coverage. The Drop will profile the projects, founders, and builders in this emerging sector of the industry.
The acquisition comes during a pivotal time for the web3 ecosystem. Despite a recession in the market for NFTs, major efforts continue among some of the space’s notable brands. The expansion of Pudgy Penguins’ NFT-tied merchandise line and the early-access version of the web3 game Off The Grid has become one of the Epic Store’s top free games.
The Drop’s founder Gannon Breslin on the acquisition: “When I started The Drop we focused heavily on community. Our community is the reason we’ve been able to not only survive, but thrive during all the ups and downs in the market. Blockworks has been the gold standard for the crypto media space for years and I couldn’t be more bullish for the future of The Drop and our community in their hands.”
The acquisition and relaunch of The Drop represents the next phase for Blockworks’ evolving “House of Brands” media strategy.
Blockworks’ goal is to build an expansive portfolio of brands, each focused on a unique community within crypto. Each brand cultivates its own unique audience of podcast listeners and newsletter readers, with the cumulative goal of building a highly engaged and sustainable audience. In a historically difficult media environment, this approach allows Blockworks to build a sustainable crypto media business capable of covering one of the fastest growing industries in the world.
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