Every entrepreneur faces the challenge of dealing with negative reviews of their company’s product. These reviews don’t necessarily mean that the product is flawed. On the positive side, it shows that someone cares enough to provide feedback that can help improve your product.
From my own experience of importance of online reviews for businesses about products I’ve tried, I find that companies take these issues very seriously. Reviews reflect a company’s performance, and businesses don’t want to overlook them. They view them as a report card, where the product is their child, the review is the performance assessment, and the entrepreneur is the parent striving for success.
Negative reviews can be disheartening because a lot of funding, effort, and time go into ensuring a product’s success. Moreover, they can negatively impact customer trust, especially when the product is marketed online.
However, customers who post negative reviews often find the product acceptable but have concerns about certain aspects. It’s crucial for entrepreneurs to understand why customers post these reviews and how to address them.
Take Cues from Negative Reviews
Negative reviews can guide companies in developing their next line of products. As an entrepreneur, you should ensure your future products are free of faults highlighted in previous reviews. This is why mobile phone companies frequently release new models with added features and improvements. They rely heavily on reviews to gauge product acceptance and user preferences.
Improving your next product based on customer feedback helps make your products more user-friendly. Whether you’re in the food industry, tech industry, or any other sector, negative reviews provide a clear picture of your product’s performance from the customer’s perspective.
Use these reviews to adjust your products to meet customer tastes and create better future offerings as your company grows.
Take Action if Necessary
Reviews reveal what customers think about a product. Entrepreneurs should pay attention to negative reviews to identify faults and rectify them. If most reviews highlight the same issues, it’s time to investigate. Conduct an internal probe if necessary to identify and fix the problem. This was the case with BMW in 2010.
The luxury car manufacturer faced complaints about the brakes of their 5-, 6-, and 7-Series cars. BMW took concrete steps to fix the manufacturing defect, asking over 350,000 car owners to bring their cars in for repairs. This move helped BMW regain customer trust and protect their reputation.
Not every entrepreneur can take such extensive measures, but taking responsibility and offering solutions at no cost to customers can help restore faith in your product and company.
Address Product Design Reviews
Negative product design reviews can have long-term detrimental effects. Many entrepreneurs overlook the importance of design reviews. Remember, competitors will watch your product reviews closely and may imitate your designs.
While quality can’t be replicated, designs can. Competitors might use your negative design reviews to create similar products that fit customer expectations.
Ignoring design reviews can lead to rival products with better designs, which can damage your sales over time. Address these reviews promptly and make necessary design changes to prevent competitors from exploiting your flaws.
Clarify Doubts from Reviews
Reviews leave a lasting impression on potential customers. Negative reviews are particularly impactful as they tend to attract attention. Entrepreneurs should address these reviews seriously.
The company’s website is an excellent platform to respond to reviews. This allows potential customers to understand the product better and clear any doubts arising from negative reviews. Monitor forums discussing your products and engage with reviewers promptly.
Responding to reviews has two benefits: potential customers will see your commitment to your product and existing customers will feel valued. This demonstrates that your company is serious about its business and customer satisfaction, minimizing the impact of negative reviews.
Embrace Some Negativity
Not all negative reviews are damaging. A few negative reviews among many positive ones can actually be beneficial. They make buyers curious about the product, potentially leading them to test it themselves.
Not all buyers rely solely on reviews for their decisions. The key is to identify which negative reviews are not harmful. Reviews that don’t criticize the product’s quality may not be detrimental. If the reviews don’t indicate adverse consequences from using the product, it might be okay to leave them as they are.
Conclusion
Negative reviews are inevitable, regardless of how good your product is. There will always be someone who doesn’t appreciate your product. The reasons behind negative reviews can vary. What sets you apart as an entrepreneur is how you respond to and manage these reviews.