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In brief: Last year, Fujitsu announced it would stop selling computers in the European market in Spring 2024. However, it has not given up on premium PCs in other sectors. The Japanese tech giant is returning from its post-pandemic woes with an aggressive lineup of 16 new products across the business notebook, desktop, tablet, and workstation categories.
Fujitsu recently announced a slew of new PCs. The products include nine Lifebook notebook models, three Esprimo desktops, two Stylistic tablets, and two high-end Celsius workstations. All models are preinstalled with Windows 11 and have the latest processors, memory, and graphics from Intel and Nvidia.
Fujitsu brags on its new Copilot key, even though it has recently popped up on various other laptop and keyboard brands. The flagship Lifebook U9414/R ultrabook powered by Intel's Core Ultra mobile processor has a dedicated Neural Processing Unit alongside the CPU and GPU. This model comes with three display options – 13.3-inch, 14-inch, and 15.6-inch.
Most of its other notebooks and desktops sport Intel's latest 14th generation Core chips with up to 8 performance and 12 efficiency cores. The memory supports DDR5-5600 RAM. For those who need workstation-class graphics power, the Celsius lineup also offers options for Nvidia's RTX 2000 and 4000 Ada GPUs.
Fujitsu's computers pull no punches in power but have no entry-level options. Notebook pricing starts at a hefty ¥342,500 ($2,370), desktops kick off at ¥311,000 ($2,150), tablets are ¥297,300 ($2,060), and workstations command ¥363,700 ($2,520). These prices are all at minimum configurations.
It's worth noting that Fujitsu had warned of a 15-percent price bump on its corporate PCs and custom options last month, citing soaring component costs and logistics expenses. So these Celsius workstation pricetags may already reflect the pricier reality.
This aggressive lineup shows that Fujitsu is still serious about PC even though it exited the European market earlier this year after sluggish post-pandemic sales. Preliminary data from IDC suggests Fujitsu missed the top five ranking for global PC shipments in the first half of 2024 after the market rebounded following eight straight quarters of decline. Perhaps sensing an opportunity, Fujitsu felt the time was right to double down again on business systems.
The entire range should be available in the coming months, with first shipments pegged for late September through direct, partner, and online channels.