A furious non-league manager has gone viral after tearing into his players in a shockingly honest post-match interview that left fans in stitches of laughter.
In stark contrast to the often robotic interviews of Premier League managers, non-league football gives a glimpse into how fiercely competitive local grassroots truly is.
That passion turned to fury at the weekend as non-league side Horndean FC were beaten 4-0 on Saturday and team manager Michael Birmingham later laid into his squad after the match.
The head coach was reeling from another torrid showing that leaves his side 14th in the Isthmian South Central Division, with just 11 points from nine matches, and issued a wake-up call to his squad.
Speaking after the defeat, Birmingham fumed: 'I hope our players have got plenty of Sudocrem at home because they've had their a***s slapped today.
Horndean FC boss Michael Birmingham (pictured) has gone viral for his weekend post-match rant
'Fair play to Raynes Park, they were the better side by a mile, best side we've played this season, ruthless.
'I thought the centre forward, No20 up top, was absolutely magnificent.
'I wish I had one of them. At the moment I've got four token gestures as a centre forward - not even four put together can resemble anything to do with him.
'The only positive to come out of that was that I had a cracking pasty before the game, that was about it,' he added.
Birmingham later went on to claim his team don't meet his standards, adding: 'To be honest, it should have been more today. To me, it is the basics - they wanted it, the second balls.
'All my lot ain't got no standards. They don't give a s***, they just turn up and think, 'Here we go, we'll go through the motions.'
'Today they got found out and do you know what? I hope it hurt and all, I hope they can't sit down for a week and I hope they run out of Sudocrem,' he said.
The video has since gone viral with over 700,000 views on X and fans heaped praise on Birmingham for his refreshing analysis that has made him a non-league celebrity.
'How refreshing to hear a manager tell the truth about his team's poor performance.' said one supporter on X.
Another similarly added: 'Wish the premier league managers were this honest.'