Inbound marketing and customer relationship management platform HubSpot Inc. today introduced Breeze, the company’s artificial intelligence.
It underlies the entire customer solution for go-to-market teams designed with a copilot, automated AI agents and a unified view of customer management.
Dylan Sellberg, director of product at HubSpot, told SiliconANGLE in an interview that although AI has promised to provide transformative value to customers and business at large, it hasn’t gotten there quite yet. Part of the problem appeared to be because AI was difficult to use and it required a vast pool of data to work with. That’s why HubSpot introduced Breeze, an easy-to-use AI companion and system integrated throughout the entire platform that takes advantage of the data, resources and context that the company’s customers work with every day without requiring any technical expertise.
“Breeze Copilot is a product that helps you use HubSpot more efficiently,” said Sellberg. “It’s your assistant. It’s interwoven throughout the entire product. Copilot will exist on every page and every app as a panel that you can talk with, but also as an embedded element.”
Copilot can be summoned by marketing, sales and services teams as a chat-based AI to offer personalized insights and recommendations about leads, customers and engagements. It is aware of the full context of what’s happening on the screen – including, for example, if there’s a list page with 50 contacts on it. Many marketers or service reps might have this common behavior of opening 10 or 20 tabs and jumping between them. The AI can still read through all of them, summarize and compare all the information in them with just one prompt.
Copilot is also embedded directly into pages as a context menu so users don’t need to think about what to ask. They can just invoke it directly and receive a summary immediately about what they’re looking at without any extra typing, which makes it easier to use.
Breeze Intelligence helps provide a more complete view of customers by bringing in data from over 200 million company and buyer profiles. In beta now, this AI-powered solution assists service workers with building up contract records, discerning buyer intent and shortening otherwise long contact forms to avoid them being abandoned by users.
“Data is typically hard to get about your customers,” said Sellberg. “It can be scattered across the internet, different puzzle pieces, and when businesses can’t put that together, they’re not getting the full picture. Of course, businesses can get the data, but it’s hard work.”
With the data enrichment capability, Intelligence gets the hard work out of the way with one click by adding missing portions of customer profiles directly from HubSpot’s records including firmographic, demographic and technographic attributes that are continually refreshed.
Using the buyer intent capacity, marketers can set their target market, identify buyer intent signals and use that to add likely high-intent companies to their HubSpot customer relationship profiles. The AI helps marketers make these identifications using signals such as page views and other intent metrics.
Breeze Agents automate tasks like experts
All available in beta, Breeze includes four automated agents that will automate tasks to give marketing, sales and service teams AI experts capable of completing work rapidly with just a prompt and a few clicks.
The Breeze Content Agent provides marketers with high-quality content such as landing pages for the web, blogs and full case studies written from start to finish using a customer’s brand voice based on information from HubSpot’s context. It also has podcasting capability where it can write a full script, or even generate a fully AI generated voiced podcast using seven different voices.
The Social Media Agent allows users to create posts that fit into the company’s brand across different networks that use the company’s details, audience and industry. It can generate fitting posts, and prepare and schedule them for the proper times to garner the biggest impact.
The Prospecting Agent can help marketers engage leads by researching and preparing personalized outreach messages to contacts and helping craft the right messages.
The Customer Agent will take over customer-facing support based on an enterprise business service and product line. It can be trained in a few clicks based on a company’s knowledge base, website and blog content so that it can start helping very quickly. Of course, it can’t answer every single question, so when it runs into something too complex for it to handle, it can hand off to a human service worker with all the context of the original question asked by the customer and how it handled the initial contact.