Apple's iOS 18 update will include AI features that will be processed entirely on the device. When the iPhone 16 launches this fall, this will provide game-changing features and security and privacy.
Apple is developing its own large language model (LLM) to power on-device generative AI features in the iPhone 16 series. Bloomberg Apple commentator Mark Gurman wrote that Apple's approach to AI implementation could "still be a game changer," despite its features potentially being less powerful than those of its rivals.
Apple introduced a set of tiny source-available AI language models called OpenELM, small enough to run directly on a smartphone. ArsTechnica writes that these proof-of-concept research models could form the basis of future on-device AI offerings from Apple.
Last year, Apple bought Canadian start-up DarwinAI, which specializes in developing technology to make AI systems smaller and faster. Apple's AI features, including enhancements to Siri and auto-summarizing and auto-completion features in apps, are expected to run better on the iPhone 16 due to its more powerful chip.
Apple has been differentiating itself using privacy and security for years. On-device processing is a great way for Apple to differentiate itself in AI, especially when compa