McValue: McDonald's Entices Customers with $5 Meal Deal

McValue: McDonald's Entices Customers with $5 Meal Deal
McValue: McDonald's Entices Customers with $5 Meal Deal

McDonald's will introduce a $5 value meal starting in late June to entice customers to return to the fast food chain. Diners can choose from four items: a McDouble or McChicken sandwich, small fries, a small soft drink, and four-piece Chicken McNuggets.

McDonald's has faced criticism for charging high prices for its meals, with some locations charging as much as $18 for a Big Mac meal and $7.29 for an Egg McMuffin. The company has attributed the price increases to rising costs of eggs and other raw materials, as well as the $20-an-hour minimum wage for fast food workers in California.

McDonald's has reported that its global sales growth has slowed for the fourth straight quarter, which the company attributes to consumers being more discriminating with their spending. The $5 value meal is part of a strategy to offer nationally advertised value deals and attract lower-income customers who have opted to eat more meals at home amid a cost-of-living crisis.

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