Netflix and NFL Unite for Christmas Football Frenzy

Netflix and NFL Unite for Christmas Football Frenzy
Netflix and NFL Unite for Christmas Football Frenzy

Netflix gets the NFL: Three-year deal starts this season on Christmas

The NFL and Netflix have signed a three-year deal that will put exclusive Christmas games on the streaming service.

The first Netflix Christmas games will be this season, on December 25, 2024. Netflix will get two Christmas games this year, with exact times and teams to be announced later. The NFL says 2025 and 2026 will see "at least one" game on the service each Christmas.

In the quickly changing landscape of TV, the NFL has long been one of the few things left that is still appointment television. Of the top 100 highest-rated US TV broadcasts in 2023, 93 percent of them were NFL games. In the hyper-fragmented world of streaming, landing a few exclusive NFL games is a great way to hook people into your service.

With NFL Sunday Ticket on YouTube TV and Thursday Night Football games on Amazon Prime, the NFL is moving online more than ever. In a few years, things will get even wilder: In 2029, the NFL can cancel all the TV deals at the same time if it wants. That would lead to an unprecedented bidding war among all the TV and streaming providers and would upend the entire NFL content world.

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