Workspace orchestration startup Reframe Technologies Inc. launched today and announced that it has raised $5 million in seed funding to further develop its technology.
The company was co-founded by Jeff Szczepanski (pictured), former chief operating officer of Stack Overflow Inc. and Sphere Knowledge Inc., acquired by Twitter/X Inc., and founder and chief technology officer of Allworx Corp. It’s dedicated to redefining the human-computer relationship by transforming traditional desktops into dynamic, context-aware workspaces through its Organized Work Environment.
The company is seeking to address the issue where digital applications — including collaborative and project management tools such as Slack, Microsoft Teams, Zoom, Google Docs, Microsoft Office, JIRA, Notion Labs Inc. Monday.com Ltd. and Asana Inc. — exist in silos, with information scattered across multiple applications. Reframe argues that this fragmentation makes it hard to focus and collaborate and also leads to poor decision-making.
To solve the issue, the company has created the Organized Work Environment, a native download for MacOS and Windows that transforms desktops into dynamic, context-aware workspaces.
OWE organizes apps, artificial intelligence tools and information into “Streams” that reduce cognitive load to enable deep focus and help users manage their digital work environment in a way that aligns with how they naturally think and work. OWE also enhances collaboration by allowing multiple users to interact within the same context-aware Streams, enabling seamless communication and coordination across teams.
“Everyone in software-as-a-service promises a solution to your productivity problems, but each time the gain is marginal at best and usually, we find we’ve only traded off one set of problems for another,” said co-founder and Chief Executive Szczepanski. “Computers were not designed for the explosion of applications we see today. The desktop environment is collapsing under its own weight, and even AI is being held back by 50-year-old desktop technology. Reframe is not another app, it’s an extension of your desktop that acts as glue between all your current tools.”
The seed round was led by Primary Venture Partners LP, with Eniac Ventures as co-lead. Also participating in the round were Founder Collective and Operator Partners.
“Reframe’s product will represent a fundamental shift in how we interact with our computers,” said Brad Svrluga, general partner at Primary Venture Partners. “It augments the desktop environment with a new set of tools that turn applications and content into coherent streams of work that are organized how your brain works instead of how the computer works.”
Reframe plans to launch in private alpha test mode in early 2025, followed by a private beta version later that year.