Cristiano Ronaldo has launched his own YouTube channel in his latest side hustle away from football as he bids to connect with his supporters worldwide.
The superstar is currently playing in Saudi Arabia with Al-Nassr and, despite being tipped to prolong his career for several more years, looks to be nearing retirement.
After officially unveiling his latest side hustle on the video-sharing platform, Ronaldo promised to use the channel - titled 'UR' - to show off a rarely-seen side to himself.
His content will delve into subjects away from his career on the pitch with numerous clips already filmed with his partner Georgina Rodriguez and their children.
The 39-year-old will also interview a host of mystery guests, it has been confirmed.
A range of guests, including Ronaldo's partner Georgina (left), will feature in videos
Ronaldo's channel was launched on Wednesday afternoon and features a sleek logo design - with the UR appearing like his CR initials followed by a play button.
In a short one-minute taster, a laughing Ronaldo looked in high spirits.
'I have a big surprise for you, the new YouTube channel,' he said.
The channel's bio cleverly told viewers to 'SIUUUbscribe and join the CR7 family' in a nod to Ronaldo's now iconic goal celebration often repeated by crowds.
Nine videos have been uploaded to date. They include a 'Meet Georgina', a free-kick challenge with his son and a 'This or That' selection which sees Ronaldo choosing between iconic athletes such as Michael Jordan and Tiger Woods.
Shortly after, a Mr & Mrs quiz featuring Ronaldo and Georgina also went live.
Ronaldo said: 'I am very happy to make this project come to life. It has been in my mind for a long time but finally we have the opportunity to make it real.
'I have always enjoyed having such a strong relationship with fans on social media and my YouTube channel will give me an even bigger platform to do so and they will learn more about me, my family and my views on many different subjects.
'I am looking forward to sharing conversations with guests that will surprise people!'