Disneyland's (DIS) theme park prices just went up again.
In an announcement early Wednesday, the company revealed more changes at California's Disneyland, including immediate price hikes on certain tickets and passes. Florida's Walt Disney World resort was not impacted by the changes.
Ticket prices, excluding its lowest-priced option, increased an average of 6%. Peak season, single-day tickets now cost $206, up from the prior $194. Add-ons like the popular park hopper pass, which allows guests to visit multiple parks within a single-day period, would cost an additional $65 to $75, depending on the season.
The company did not raise the cost of its lowest-tier one-day pass, which will remain at $104. It has been at that same price for the last six years.
Annual passes were hit with more sizable increases, with its various Magic Key passes seeing increases between $100 to $125, depending on the pass.
Disney said its ticket model is designed so that the days in high demand are priced higher. Guests who want a more affordable option are encouraged to find deals on lower-demand days.
“We always provide a wide variety of ticket, dining and hotel options, and promotional offers throughout the year, to welcome as many families as possible," Jessica Good, spokesperson for Disneyland Resort, said in a statement to Yahoo Finance.
The company has faced criticism regarding the high pricing at its parks, which has contributed to a recent demand slowdown. In an attempt to encourage more visitors, Disney has unveiled discounted tickets for kids and lower hotel prices during off-peak times.
Read more here about what this could mean for the company's bottom line.