Substack Adds Live Polymarket Odds as Wagers Skyrocket

Polymarket, the popular crypto prediction market, announced yesterday that it has launched “Polymarket Embeds” in partnership with the publishing platform Substack, as well as starting its own Substack publication called “The Oracle.”

The integration allows Substack writers to embed Polymarket market wagers into their posts, which display live results. Writers covering the Paris Olympics, for example, can include markets relating to the events they are covering and which athletes have the best odds of winning according to Polymarket users.

“We hope that readers can better understand global events through a probabilistic lens and make more informed decisions,” David Rosenberg, Polymarket’s VP of business development, told Decrypt.

Polymarket is enjoying a massive influx of users and attention as the U.S. election draws near. Trading volume on Polymarket in July has already topped $360.9 million, over three times higher than the previous month, according to Dune data.

While the launch coincides with the 2024 Olympics to encourage more reporting and betting around its many sporting events, politics remains the main driver of Polymarket's activity, with more than $400 million riding on the outcome of the U.S. presidential election alone.

In its announcement, Substack encourages writers to embed markets into their posts to “augment and enhance” their reporting, make their stories more visually appealing, and offer a “direct link to a quantitative view of your area of coverage.” The embeds will appear and automatically update wherever a publisher pastes a link to the specific market on Polymarket into their content.

As for The Oracle, Rosenberg said it represents a “significant step” in Polymarket's mission to help people make sense of the world with markets. The publication will focus on notable markets and in-depth analyses on hot topics, supported by the data Polymarket generates.

At this time, it's unclear whether the deal is exclusive or if Polymarket will seek out integrations with other content distribution platforms.

Edited by Ryan Ozawa.