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Tesla's Marketing Team Disbands as Layoffs Continue

Tesla's Marketing Team Disbands as Layoffs Continue
Tesla's Marketing Team Disbands as Layoffs Continue

Tesla has dismissed its newly formed marketing team as part of company-wide layoffs, marking a shift from its recent advertising campaign.

The eliminated "growth content" team, consisting of around 40 employees, was led by senior manager Alex Ingram and reported to Jorge Milburn. Both Ingram and Milburn were affected by the layoffs. Tesla still maintains a smaller marketing team in Europe.

Significant layoffs have also impacted Tesla's design studio and staff in Hawthorne, California.

Tesla and Musk have not responded to requests for comment.

The layoffs indicate a retreat from Tesla's brief foray into advertising. The company had traditionally relied on word-of-mouth to build its brand before Musk announced last year that Tesla would experiment with advertising. The formation of the growth team began around four months ago.

Investors have urged Musk to prioritize marketing due to slowing global EV sales and increasing competition. Tesla's advertising efforts have coincided with Musk's acquisition of Twitter, which has faced declining ad revenue under his ownership.

The dismissals within the growth team highlight the extensive nature of Tesla's ongoing layoffs, which Musk has stated will affect over 10% of its global workforce. Bloomberg reports that the figure may reach 20% in certain divisions, potentially resulting in over 20,000 layoffs.

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