Applicant Tracking Systems (ATS) are indispensable tools in modern HR practices. They streamline recruitment processes, improve efficiency, and enhance candidate experience by automating tasks, tracking applications, and providing data-driven decisions and valuable insights.
In this guide, we will discuss the emerging trends in the recruitment industry and features that users can expect to see in ATS in the future.
Some future trends of ATS software are listed below.
AI’s Growing Role in Recruitment
Artificial Intelligence (AI) is revolutionizing the global recruitment scenario by automating time-consuming tasks and identifying more top talents using Machine Learning. AI-powered tools perform tasks such as candidate sourcing and ATS-compatible resume screening and assessment, allowing human recruiters time to focus on building relationships with top talent. For instance, AI analyzes resumes and job descriptions to identify best matches and, later, helps to conduct initial interviews through chatbots or virtual assistants.
Companies can enjoy numerous benefits from using AI in recruitment. It reduces the time and cost associated with hiring, improving the quality of new joiners at the same time. AI-powered ATS also analyzes vast amounts of data to identify applicants who are culturally fit for the organization. Moreover, AI assists in reducing bias in the hiring process by screening candidates more objectively and eliminating subjective assessments done by humans.
When choosing an AI ATS, its ethical implications are worth considering. Companies must remember that the AI algorithm is not free from chances of bias. After all, if the AI received training from biased data models, it would continue to reproduce existing biases and discrimination. It also poses the risk of privacy violations if candidate data is not handled securely and responsibly.
For these reasons, organizations must be transparent about using AI-based tools in recruitment. To ensure transparency, they should disclose the AI tools they use, how they use them, and the type of data the tools collect and analyze. Thus, companies can develop trust with job hunters and ensure AI’s ethical and responsible use in the hiring process.
Predictive Analytics
Predictive analytics uses historical data to make future predictions. This data mining technique analyzes patterns and trends of past data to create predictive models that can identify potential future scenarios for making informed decisions.
For example, a company analyzes the historical data of hired applicants who have performed well in a particular role. By identifying patterns in this data, the ATS predicts which future candidates are most likely to succeed in the role. This is called predictive analytics.
Predictive Analytics can enhance ATS Functionalities in the following ways:
- Predictive analytics help identify the best sources for finding qualified candidates.
- Predictive models can provide a more accurate and objective candidate scoring system by analyzing interview performance and assessment scores.
- Predictive analytics identifies the suitable candidates who are most likely to be successful in a role, reducing the risk of hiring mismatches and improving overall hiring outcomes.
- It can identify high-potential employees and predict attrition rates.
Types of recruitment decisions predictive analytics can influence:
- Candidate Screening: Predictive analytics can forecast a candidate’s likelihood of success in the role. Recruiters can prioritize these applicants during the hiring process.
- Job Offer Decisions: Predictive models help determine the salary and benefits package to offer the candidates, encouraging them to accept the job offer.
- Interview Question Optimization: Predictive analytics can determine the most effective interview questions for candidate skill assessment. Thus, companies can optimize interview questions to reflect their culture.
- Talent Acquisition Strategy: Predictive analytics also helps develop an organization’s recruitment strategy by suggesting where to source job candidates, what skills to prioritize, and how to attract top talent. It fetches information from historical hiring data to determine what works best for a business.
- Talent Development: Predictive analytics readily identifies potential employees and creates development programs for their specific needs.
- Diversity and Inclusion: Predictive analytics is useful for suggesting strategies to promote diversity and inclusion. It can also identify previous biases in the hiring process.
- Offer Acceptance Rate Prediction: Predictive analytics can predict the chances of a job applicant accepting a job offer. It uses data on salary, benefits, and company culture.
Better Candidate Experience
A robust ATS software offers applicants a better experience with the following features:
Mobile Optimization
Mobile-optimized ATS offers mobile-friendly interfaces accessed from mobile devices without any visual distortion or difficulty in navigation. It allows candidates to conveniently apply and track their progress with their smartphones, reducing the need for candidates to switch devices or wait until they have access to a computer.
Personalized Communication
Recruiters can use ATS to send tailored messages to candidates based on their specific qualifications and interests. It improves candidate engagement by reducing the time spent on generic communication.
Candidate Self-Service Portals
Many ATSs come with a self-service portal for applicants to apply for jobs, view job applications, track application status, and update themselves. Thus, candidates do not have to follow up with recruiters.
AI-Powered Screening
ATS uses artificial Intelligence to quickly and accurately screen resumes against job requirements to shortlist the most deserving candidates. As a result, recruiters have to manually review fewer resumes, allowing them to invest more time and focus on qualified candidates.
Automated Scheduling
ATS applications allow candidates to schedule interviews directly through the software calendar on available times and dates. Therefore, candidates do not have to go through back-and-forth emails or experience interview scheduling conflicts.
Feedback and Follow-Up
ATS generates timely feedback for candidates, even those who are rejected. This helps maintain positive relationships with potential candidates and build the company’s reputation.
Focus on Diversity and Inclusion
Applicant tracking systems (ATS) can significantly reduce unconscious bias in the hiring process through the following methods:
Standardized Application Process
By ensuring a consistent application process for everyone, ATS eliminates potential biases that usually occur through subjective resume reviews or inconsistent interview questions. ATS can generate application questions that test the required skills for the job openings without bias.
Objective Scoring
ATS objectively scores candidates based on their qualifications and experience without personal biases in decision-making.
Diverse Candidate Pools
ATS usually performs the initial screening process of candidates automatically. Hence, it enables organizations to identify a wider pool of qualified candidates from diverse backgrounds and hire applicants from different perspectives.
Data-Driven Insights
ATS analytics and reports allow organizations, including tech companies, to identify potential biases in the hiring process and address unconscious bias-related issues.
If organizations want to use ATS effectively to achieve diversity and inclusion goals, they should also take steps such as developing inclusive job descriptions that attract candidates from diverse backgrounds and optimizing the candidate sourcing process from diverse channels, such as professional networks and educational institutions.
Companies should also train their recruiters on using ATS effectively to identify and eliminate potential biases in the hiring process and be aware of unconscious bias in their minds. Regularly reviewing ATS data to identify trends and patterns indicating bias also helps to implement corrective measures.
Use of Blockchain in the Recruitment Process
Blockchain is a technology that securely and transparently records transactions. It is a chain of blocks, each containing a transaction record. Once a block is added to the chain, it cannot be altered or deleted, ensuring the integrity of the data. Blockchain is a distributed and decentralized data-management system that generates immutable digital documents without involving any intermediary.
The blockchain contains a chain of blocks. Each block stores some information and is identified by a special code or unique fingerprint called a “hash”. A special math trick generates this hash, making it very difficult to alter. As new blocks get added to the chain, it uses the previous block’s hash to connect to it, making it a long, unbroken chain. The hash will also change if someone tries to change the information in a block. Thus, people can easily find out if something is wrong with it.
Companies get the following benefits from using blockchain technology in the entire recruitment process:
- Blockchain technology encrypts sensitive data to protect candidate information from unauthorized access and breaches.
- It verifies document and information authenticity to prevent fraudulent activities, such as fake resumes or identity theft.
- Blockchain can verify the authenticity of educational qualifications, certifications, and work experience.
- It ensures easy, fair, and unbiased auditing of the recruitment process.
- Blockchain provides a verifiable and transparent record of the recruitment process, helping to build trust between candidates, recruiters, and hiring managers.
- Blockchain is a great way to comply with data privacy and anti-discrimination regulations.
Increase in Customization
ATS software with flexible customization allows companies to personalize recruitment software according to their unique processes, workflows, and branding. This helps them increase efficiency and offer an improved candidate experience. Other benefits include reduced time-to-hire and informed hiring decision-making. With flexible customization, organizations can represent themselves differently in the competitive job market by providing a more personalized and candidate-centric experience.
The following technological advancements have made way for increased customization and personalized experiences for the ATS users:
API Integrations
Powerful API integrations enable ATS software to easily connect to other recruitment tools, such as background check services and onboarding platforms. Hence, recruiters can get a more integrated experience in terms of data access and data transfer.
Low-code/No-code Platforms
With the rise of no-code and low-code platforms, recruiters can customize their ATS without extensive coding knowledge. It makes the customization more accessible to everyone.
AI-powered Customization
Artificial Intelligence can analyze large datasets to recommend customized configurations to organizations. Thus, companies can get relevant personalization suggestions based on their specific needs and preferences.
Blockchain
Blockchain technology enables decentralized and transparent customization, ensuring secure and transparent handling of user data.
Biometric
Biometric authentication lets recruiters have personalized access to devices and services, enhancing security and convenience.
Augmented Reality (AR) and Virtual Reality (VR)
AR and VR customize the environments and interactions for the candidates and recruiters for highly personalized and immersive experiences.
Virtual Reality
Virtual Reality (VR) technology creates a simulated environment for the users with headsets, controllers, and sometimes other devices.
It is rapidly emerging as a powerful tool for candidate assessment that also enhances the overall hiring experience. Here is how VR is being used in recruitment:
Virtual Job Simulations
VR can facilitate a realistic job role simulation where candidates demonstrate their skills and abilities in a controlled environment.
Virtual Office Tours
Prospective employees take a virtual tour of the company’s office to learn about the work environment and team dynamics.
Gamified Applicant Assessments
ATS uses VR to create interactive and engaging assessments to test candidates’ problem-solving, decision-making, and teamwork abilities.
Remote Interviews
Remote interviews can take place through VR devices, providing an immersive experience for both the candidate and the interviewer.
Virtual reality (VR) benefits the recruitment process by providing a more accurate and objective assessment of candidates’ skills. Its simulation of real-world scenarios reveals soft skills like teamwork, communication, and problem-solving that traditional methods cannot assess. VR also creates an engaging hiring experience for candidates as they feel more connected to the company and reduces bias in the hiring process. VR offers a cost-effective method for remote or distributed teams to conduct assessments and interviews.
Final Words
The future of Applicant Tracking Systems (ATS) means more use of AI and ML technologies to facilitate automation, data-driven insights, and a smooth candidate experience. By embracing these advancements, recruiters can enhance the efficiency of the hiring process and achieve the desired success.
Also, organizations must invest in cutting-edge ATS solutions to stay ahead of the curve. They should proactively integrate new technologies and adopt innovative practices to streamline their processes and more effectively identify top talent.
Explore more on ATS
- How to Choose the Right ATS for Your Business
- Common Mistakes To Avoid When Buying An ATS