Universal Music Group and TikTok have reached a "multi-dimensional licensing agreement." Music from UMG's artists, including SZA, Bad Bunny, Kendrick Lamar, and Ariana Grande, is now available for use in TikTok audio.
Existing TikToks that were muted due to UMG music will be unmuted. The deal focuses on the value of music, artistry, and the welfare of the creative community.
TikTok and UMG will collaborate on artist campaigns and provide new opportunities for artists to generate income. The agreement includes protections regarding generative AI, including TikTok's commitment to remove AI-generated music and enhance artist attribution.
While the deal addresses the recent dispute, TikTok faces ongoing challenges, including the potential for a ban in the US due to national security concerns.