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Women's College Basketball Shatters Viewership Record, Outshining NFL

Women's College Basketball Shatters Viewership Record, Outshining NFL
Women's College Basketball Shatters Viewership Record, Outshining NFL

On Monday night, the thrilling matchup between LSU and Iowa in women's college basketball drew a remarkable audience of 12.3 million viewers, an all-time record for the sport. This staggering number surpassed even the average weekly viewership of Thursday Night Football (TNF) on Amazon, which stood at 11.86 million.

Despite TNF being a streaming-only platform, the allure of women's college basketball proved irresistible. The significance of this achievement highlights the growing popularity of the sport and its ability to captivate a massive audience.

The impact of star power played a crucial role in this success. Iowa's Caitlin Clark, a dynamic guard with exceptional talent, has emerged as a beacon for women's basketball. Her presence on the court undoubtedly played a significant role in driving viewership.

Moreover, the game's high-stakes nature, as LSU and Iowa battled for a berth in the semifinals against Connecticut, further fueled the excitement. The rematch between LSU and Iowa suggests that the audience for women's college basketball is likely to continue soaring in the coming rounds.

The LSU-Iowa game also outperformed a range of high-profile sporting events, including the Purdue-Tennessee men's tournament game, the final round of the 2023 Masters golf tournament, four of the five 2023 NBA Finals games, and all games of the 2023 World Series. This dominance further underscores the growing prominence of women's college basketball as a major sport.

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