X's Safety Overhaul: New Team to Tackle Misinformation and Hate

X's Safety Overhaul: New Team to Tackle Misinformation and Hate
X's Safety Overhaul: New Team to Tackle Misinformation and Hate

Elon Musk's social media platform, X (formerly Twitter), has appointed Kylie McRoberts as its new head of safety. McRoberts, a veteran of the company, will oversee the global safety team. This announcement comes nine months after the departure of Ella Irwin, the previous head of trust and safety, who left amidst Musk's public criticism of the platform's handling of transgender topics.

In addition to McRoberts' appointment, Yale Cohen has been named head of brand safety and advertiser solutions. Cohen previously worked for Publicis Media.

The appointments come amid ongoing concerns about content moderation, misinformation, and hate speech on X. Some researchers have noted an increase in such content since Musk's acquisition of the platform. These concerns have led to the departure of some major advertisers, including IBM, NBCUniversal, and Comcast.

In response to the advertiser backlash, Musk has accused companies of "blackmail" and has attempted to sue organizations that have documented the proliferation of hate speech on X. However, a federal judge dismissed one such lawsuit against the Center for Countering Digital Hate, ruling that X cannot seek damages for the independent acts of third parties based on the nonprofit's reports.

Despite these challenges, X remains reliant on advertising revenue. The platform has been working to win back major brands by addressing concerns about content moderation. The appointment of McRoberts and Cohen is seen as part of this effort.

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