Catherine Chen, Binance's Head of VIP and Institutional, says the crypto exchange is building for the future, aiming to increase its active user base ten-fold to 3 billion by 2030-even as the market struggles.
"Whenever the market is bad, it is always the best time for us to build," Chen told CoinDesk. Binance currently has more than 310 million active users.
Chen sees a convergence between traditional finance (TradFi) and crypto. She notes a massive spending gap: TradFi spends over $2 billion annually on Order Management Systems, while crypto spends only $185 million. Binance's newOMS tool kit partners with Coin Metrics, Talos, and 3Commas to bridge this gap.
Binance is also tackling counterparty risk with a new institutional "triparty" banking framework. It now accepts tokenized money market funds from BlackRock and Franklin Templeton as collateral, allowing traders to pledge real-time, yield-bearing assets.
"Whether it is equities, treasury, or debt, this is the way forward," Chen says, predicting rapid maturity of real-world asset tokenization in 12 to 18 months.