Coinbase (COIN) is making its most aggressive move yet into traditional finance. The company announced a sweeping suite of new products Tuesday, designed to transform the crypto exchange into a full-service financial platform.
The expansion includes U.S. stock and ETF trading via Coinbase Advanced, complete with options trading for both equities and cryptocurrencies. Customers can now transfer existing stock portfolios directly from other brokerages.
In the derivatives market, Coinbase is launching perpetual futures tied to thematic baskets like artificial intelligence and defense, as well as pre-IPO contracts. Notably, these contracts target high-profile private companies, including SpaceX, which recently went public, and anticipated offerings from OpenAI and Anthropic.
Artificial intelligence is central to the upgrade. The firm rolled out Coinbase Advisor, described as one of the first SEC-registered AI investment tools. Available to Coinbase One subscribers, it provides automated portfolio recommendations and tax-loss harvesting guidance. The company is also enabling AI agents to execute trades automatically within specific user parameters.
On the consumer side, new offerings include a USDC-backed credit card, a travel portal granting 5% bitcoin rewards, and borrowing services against staked Solana (SOL) through integrations with Jito and Morpho.
The strategy underlines CEO Brian Armstrong’s vision of an 'everything exchange,' positioning Coinbase to compete directly with established brokerages and fintech banks for a single, unified account.