Neymar broke down in tears after returning to Brazil’s squad at the 2026 FIFA World Cup on June 25, honoring his rival Lionel Messi, stating, “On the pitch he’s good, but off it he’s better.”
Messi's signing with Paris Saint-Germain in 2021 included $20 million in Socios.com fan tokens, showcasing a significant crypto integration in sports. He later invested in the NFT fantasy platform Sorare.
Neymar, investing over $1 million in Bored Ape Yacht Club NFTs in January 2022, also signifies his crypto involvement.
Despite no new token launches tied to Neymar at this World Cup, sentiment around fan tokens is evident. Investors are curious if the market has matured since the last World Cup, where fan tokens, primarily offered by Socios.com, struggled to grow, remaining niche with limited utility.
Thin liquidity makes these tokens susceptible to volatility, highlighting risks for potential investors.