72% of Finance Leaders See Digital Assets as Critical for Competitiveness

A new Ripple survey of over 1,000 finance leaders at banks, asset managers, fintechs, and corporations shows 72% view digital asset adoption as essential to remaining competitive.

Stablecoins are emerging as a top priority, with 74% citing their role in improving cash-flow efficiency and accelerating settlements. Financial institutions increasingly treat them as strategic tools for treasury management.

Fintechs are leading the charge, driving real-world use cases like customer crypto wallets and treasury-based stablecoin deployment within the next two years.

Interest in tokenization is also surging: 89% prioritize crypto custody, 82% lifecycle management, and 80% primary distribution. Most institutions prefer a single infrastructure provider for all digital asset needs.