Social media platform X has updated its paid partnership policy, now allowing paid crypto promotions. This move enables industry influencers to monetize cryptocurrency-related content, provided they adhere to the platform’s new framework.
However, X is prohibiting these advertisements in the European Union, the United Kingdom, and Australia. These regions have strict financial promotion laws that govern a significant portion of global crypto activity.
X, formerly known as Twitter, has historically served as a primary communication channel for crypto companies, projects, and communities.
According to Nikita Bier, X's head of product, the new feature is designed to encourage business development on the platform while maintaining transparency with users. Partnerships are defined as third-party brand involvement where compensation or incentives are provided to a user for promoting a product or service. Users also have the option to flag content as a paid partnership.
The platform continues to ban promotions for sex products, alcohol, dating platforms, recreational and prescription drugs, health supplements, tobacco, and weapons. Content related to politics and social issues is also prohibited for commercial use.
In related developments, X owner Elon Musk announced plans for a "limited beta" launch of its payments system, X Money, within the next two months. This system is part of Musk's vision for X to become an "everything app" offering social networking, messaging, and financial services. Integration of cryptocurrency into X Money remains unclear, as does the rollout of a "Smart Cashtags" feature intended to allow direct stock and crypto trading on the platform.