Elijah Just scored twice against Iran during the 2026 FIFA World Cup in Los Angeles. The Motherwell winger became the first New Zealander to score at a World Cup.
His brace secured a 2-2 draw, earning New Zealand their first tournament point. Just's performance has significantly increased his estimated market value.
Scottish rivals Celtic and Rangers have both reportedly shown interest. Just has expressed appreciation for Motherwell but remains open to bigger opportunities.
The 26-year-old's impact extended beyond football. His breakout performance created noticeable volatility in crypto prediction markets like Polymarket, where trading volumes on World Cup outcomes are reportedly in the billions.
A single player's moment of brilliance can dramatically reprice dozens of related contracts in real-time, driving volume and fees on these platforms.
Just's contract with Motherwell runs through May 2027. The club must now decide whether to sell at a premium while his World Cup stock is high or risk losing leverage as his deal winds down.