The US Department of the Treasury has selected Robinhood Markets to serve as the brokerage and primary technology provider for 'Trump Accounts,' a new federal investment program aimed at getting American children investing early. Robinhood will build the technology infrastructure, handle customer support, and develop educational resources for the initiative, which could eventually reach millions of households.
Children born between 2025 and 2028 are eligible for a $1,000 seed contribution from the US Treasury, deposited into a dedicated investment account. Family and friends can add up to $5,000 per year. Accounts are restricted to traditional investments-stocks and bonds-with no crypto tokens or digital assets allowed.
BNY Mellon will handle account management as the financial agent, while Robinhood leads the technology side. The Trump Accounts app launched on May 28, 2026, with federal funding expected to begin on July 4, 2026. Robinhood CEO Vlad Tenev called the initiative a 'historic milestone' for onboarding young investors.
Investors responded favorably: Robinhood shares surged 11% following the app launch, closing at $84.84. The SEC granted Robinhood no-action relief from delivering standard disclosures for these accounts, streamlining onboarding for the program.