Norwegian striker Erling Haaland has scored seven goals in four matches, leading his national team to the World Cup quarterfinals for the first time. His exceptional performance is fueling significant growth on social media and shifting expectations in prediction markets.
Haaland's international profile has surged, evidenced by nearly 13 million new Instagram followers during the knockout stage. Prediction markets reflect this momentum. The odds of Haaland scoring nine or more goals in the tournament have risen to 34%, up from 32% a day prior. Confidence in him reaching eight goals stands at 53%.
All eyes now turn to Norway's next match and Head Coach Ståle Solbakken's lineup decisions. Haaland's continued goal-scoring will be the primary factor driving market sentiment for the remainder of the tournament.