LOS ANGELES: Enthusiasm for the 2026 FIFA World Cup is surging across the United States, marking a cultural shift from the sport's marginal status decades ago. In Los Angeles, fans are already gathering in massive numbers ahead of the host nation's opener against Paraguay.
The integration of soccer into American mainstream culture is evident. Veteran journalist Steven Goff notes that young fans now recognize global stars like Lamine Yamal with the same familiarity as NBA icon LeBron James. This visibility is driving growth in related markets, including sports collectibles, with LA-based retailer Culver Collectibles reporting an explosion in trading card interest.
SoFi Stadium in Los Angeles prepares for the 2026 FIFA World Cup, May 11, 2026. (File photo: Reuters/Daniel Cole)
However, this excitement faces a significant barrier: cost. Ticket pricing and transportation fees have drawn heavy criticism from supporters groups. Gerald Foston of Sammers SC described the pricing as a "money grab," forcing many fans to rely on local pub screenings rather than attending matches in person.
A public screening of Mexico vs South Africa at Echo Park in Los Angeles. (Photo: CNA/Matthew Mohan)
On the pitch, Mauricio Pochettino’s US Men’s National Team enters with cautious optimism. After recent friendlies showing mixed results against Germany and Senegal, expectations remain grounded. While the squad boasts deep club affiliations, historical context suggests breaking past the Round of 16 will be the primary hurdle, aiming to surpass their last quarterfinal appearance in 2002.
A line outside the LA Memorial Coliseum. (Photo: CNA/Matthew Mohan)
Forward Christian Pulisic of the United States men's national soccer team is presented during the announcement of the team roster on May 26, 2026, in New York City, ahead of the 2026 FIFA World Cup. (Photo: AP/Eduardo Munoz Alvarez)