The Toronto Raptors are featuring a distinctive musical approach for their playoff hype videos, opting for an emotional, piano-driven score over traditional beats. Composer Tony Ann, known for his pop-leaning neoclassical style, is behind the music that accompanies players like Scottie Barnes and RJ Barrett.
Ann, who draws inspiration from athletes, previously collaborated with the Toronto Blue Jays for a pump-up video last fall. He also stars in the Raptors' videos, performing his track "Rush of Life" on the court at Scotiabank Arena.
The collaboration with Maple Leaf Sports & Entertainment aims to connect with fans universally, highlighting a synergy between Ann's dedication and the Raptors' commitment. Ann's significant online presence, with over three million Instagram followers, likely contributed to the partnership. He gained recognition after a video cover caught the attention of The Chainsmokers.
Ann describes his music as closer to pop than traditional classical, featuring simpler harmonies and melodies accessible to a wide audience, including younger fans. He is also known for his viral #playthatword series on TikTok and Instagram, where he improvises melodies based on fan-suggested words.
The Raptors are set to release a video featuring Ann improvising on the word "Raptors," with the aim of creating an energetic, optimistic, and fast-tempo track to match the team's intensity.
Ann, who moved back to Toronto after living in Los Angeles, expresses a deep connection to the city and predicts "Raptors in six" for their playoff series against the Cavaliers.