Dutch bodybuilder Wesley Vissers, the 2024 Arnold Classic Physique champion, is employing a unique social media strategy ahead of the 2026 competition. Vissers explained on The Menace Podcast that his recent pixelated posts, which obscure his leg development, are a deliberate tactic to build anticipation.
"The more people who keep asking to show the legs, the more I'm inclined not to do so," Vissers stated, likening his approach to past bodybuilding legends who kept their physique progress secret. He aims to create intrigue, with the true reveal of his leg development set for the stage next to competitors like Mike Sommerfeld.