Artificial intelligence lab Anthropic is exploring the possibility of designing its own chips, according to sources. This move comes as the company and its rivals grapple with a shortage of AI chips essential for developing advanced AI systems.

These plans are in their initial stages, and Anthropic may opt to continue purchasing chips. The company has not yet committed to a specific design or assembled a dedicated team for this potential project.

Demand for Anthropic's AI model Claude has surged, with the startup's run-rate revenue now exceeding $30 billion. The company currently utilizes chips from Google and Amazon for its AI software development.

Anthropic recently secured a long-term deal with Google and Broadcom, reinforcing its commitment to invest $50 billion in U.S. computing infrastructure. These deliberations by Anthropic align with similar initiatives at major tech firms like Meta and OpenAI, which are also pursuing in-house AI chip design.