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If you've been waiting for the right time to upgrade your TV, it might be here. Amazon's October Prime Day begins tomorrow and is a great time to switch up your TV in time for football season and all those scary movies. You might even want to begin some early holiday gift shopping. There are lots of major retailers who have big deals on high-quality TVs but it can be overwhelming to know which ones are the best. Our experts have done the research for you and found the best Prime Day deals on TVs from various brands, makes and sizes.
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Below, we've rounded up the best early Prime Day TV deals for every budget and need. Even some of CNET's top-rated TV models are in the markdown mix at this early stage. If you spot something you like, try not to wait too long because these deals are pretty volatile and could change without notice.
Keep checking this list for the latest TV offers; we'll update it regularly as deals come and go. Looking to save more and protect your Prime Day purchases? Apply for the Prime Visa. On approval, you could earn an instant $150 Amazon gift card and get 5% cash back on all Amazon purchases, plus access to helpful shopping protections.
This affordable 2024 4K TV comes with a feature called PurColor, which Samsung says guarantees the best quality picture. It also has a motion accelerator function designed to decrease lag. Though Amazon's list price calls out a $22 discount, it launched at $330 just a few months ago.
The C350 series TV by Toshiba is a great budget option that costs even less right now, currently discounted by 32%. This is a Fire TV, so it'll be best for streaming content, whether it be Prime Video or Netflix. The 4K resolution gives you a crisp picture as well.
The Fire TV Omni models are solid options, especially for watching streaming services at home. They come built with 4K, HLG, HDR 10 and Dolby Digital Plus, giving you crisp, immersive images and sound. They also have built-in microphones to allow for a hands-free experience through Amazon Alexa. Just note that this deal is only available to Amazon Prime members.
For Oct. 6 only, B&H is taking a huge $800 off this 2024 Samsung OLED TV in the 55-inch size, dropping it down to a new record low price. We praised the Samsung S90D for its superb picture quality, easy-to-use interface and great contrast and viewing angles, and now's your chance to nab it for less than ever before.
This Sony TV is on the pricier side, but worth the cost without a price break, and even more so now that it's discounted. This TV features a full-array backlight and 4K resolution, giving you the best picture possible. The TV also has HDR and Dolby Vision support, gaming features and HDMI 2.1. We saw it go about $100 lower than this last Black Friday, but this is a pretty great price outside of that shopping window.
More Prime Day deals on Hisense TVs
- Hisense 58-inch Class U6 ULED Fire TV: $350 (save $100). A 4K ULED Hisense with built-in Bluetooth and Dolby Vision support.
- Hisense 65-inch Class U7 Google TV: $750 (save $350). A 2024 QLED TV with premium gaming features.
- Hisense 50-inch U6HF series ULED smart TV: $270 (save $28). This top-quality Hisense TV is the lowest it has ever been.
More Prime Day deals on Amazon Fire TVs
- Amazon Fire TV 32-inch 2 Series: $100 (save $40): A compact TV with Alexa, Dolby Digital sound and more features that let you stream or watch live TV.
- Amazon Fire TV 43-inch 4 Series: $240 (save $130). A seriously budget-friendly basic TV with an Alexa-powered voice remote.
- Amazon Fire 55-inch Omni QLED Series 4K TV: $416 (save $184). Amazon's most advanced TV with hands-free control.
- Amazon Fire 75-inch Omni series 4K TV: $759 (save $291). A movie theater experience in the comfort of your own home.
More Prime Day deals on Sony TVs
- Sony 55-inch Bravia 3 4K smart Google TV: $650 (save $200). An affordable 2024 Sony TV with 4K upscaling.
- Sony 65-inch OLED 4K Bravia 8 smart Google TV: $1,898 (save $602). Enjoy exclusive PlayStation 5 features like auto HDR tone mapping and genre picture mode.
- Sony 75-inch Mini-LED OLED 4K Bravia 7 smart TV: $2,198 (save $302). A massive TV that will supersize any game or movie, now at its lowest price.
More Prime Day deals on Samsung TVs
- Samsung 43-inch Class DU7200 4K smart TV: $270 (save $60). A smaller option for those on a budget.
- Samsung 65-inch Terrace TV: $2,975 (save $2,024). This is a top-of-the-line weather-resistant QLED TV for your patio.
- Samsung 75-inch QN90C: $1,798 (save $1,200). Save well over a grand on this high-end QLED model with 4K and quantum processing.
- Samsung 65-inch S90D Series OLED HDR+ 4K smart TV: $1,598 (save $600). An Alexa-compatible smart TV with AI upscaling to let you stream HD content or older videos into 4K resolution.
More Prime Day deals on LG TVs
- LG 55-inch Class UT70 4K smart TV: $350 (save $150). AI picture and audio optimization for less than $400.
- LG 86-inch UQ7590 UHD smart TV: $997 (save $303). A great-looking TV for those who want a more theater-style experience.
- LG 65-inch EVO C4 4K smart TV: $1,497 (save $1,203). A top-quality OLED screen with Alexa and AI processing.
More Prime Day deals on TVs
- Vizio 50-inch V series LED smart TV: $238 (save $30). A solid all-rounder TV that's smart home friendly.
- Insignia 42-inch F20 series Fire TV: $130 (save $50). Get the Fire TV experience with this budget, Apple AirPlay-enabled smart TV.
- Insignia 32-inch Class F20 Series: $74 (save $56). This 32-inch TV is small and affordable, making it a great option for college students.
- TCL 75-inch QM85 QLED 4K: $1,499 (save $501). TCL's 75-inch Mini LED panel is a great option for gamers and movie watchers, with its 240Hz refresh rate, support for Dolby Vision IQ HDR, Dolby Atmos and built-in Alexa features.
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How we choose the best Prime Day TV deals
Many of us at CNET have covered shopping events like Black Friday, Prime Day, Memorial Day and countless others for several years. In that time, we've learned how to spot the best deals among a sea of thousands of superficial offers and scams. We surface only the best offers from trusted retailers. When choosing television deals to show you, we look for real discounts, quality reviews and remaining sale time.
- Real discounts mean genuine savings. We check pricing history for products listed as on sale, so we know when it's a case of an inflated list price rather than an actual discount.
- Quality reviews and testing are super important for any product. A discount isn't worthwhile if it results in a subpar product experience, no matter how much you saved.
- Remaining sale time is important, too. Some deals are around for only a short time or may be limited in supply. If that's the case, we'll let you know upfront so you don't come back to the deal later only to be disappointed.
Are there TV deals worth shopping before Prime Day?
Amazon's October Prime Day might be a few days off, but there are plenty of deals to shop in advance of its mega sale. If you can afford to wait, we expect to see even more products added into the mix once the sale kicks off on Oct. 8, and it's likely that most of the above deals will stick around until then, so you should have even more choice.
How do October Prime Day TV deals compare to Black Friday and Cyber Monday deals?
For the last few years, October Prime Day -- or Prime Big Deal Days, as it's officially known -- basically kicks off the fall shopping season that culminates with Black Friday and Cyber Monday. Due to its proximity, many of the best TV sales will start during Prime Day and run through the end of November. That being said, if you can wait until Black Friday, you will probably see more deals total on TVs as retailers make room for new TV sets that tend to come out in January. However, the gulf in discounts isn't much to write home about, and many of Black Friday's best TV deals tend to be extremely limited in terms of both time and supply. If you've been looking for a new TV and see something you like and that is within your budget, pick it up during Prime Day sales and avoid the November rush.