Liverpool have teamed up with Japan Airlines - the club’s official airline partner - to open a new lounge at Anfield, marking a key milestone in their new multi–year partnership announced in June 2024.
The Japan Airlines Lounge, located in the Main Stand, is a vibrant space with a three-course menu and Mail Sport were invited to sample out the facilities at Arne Slot’s first home game in charge of the club as Liverpool beat Brentford to maintain their 100 per cent start to the season.
The space will be open for Liverpool’s home games and combines Japanese hospitality with the excitement of English football.
Junko Sakihara, Deputy Vice President Customer Experience at Japan Airlines said: ‘We are thrilled to launch the Japan Airlines Lounge at Anfield, marking an initial key step in our multi-year partnership with Liverpool FC.
‘This lounge uniquely blends Japanese hospitality with football, uniting two cultures that value tradition, excellence, and community. We look forward to building a strong connection between our brands.’
The opening celebration included Japanese cocktails like the Yuzu Sour and guests were given a sense of the Japan Airlines Premium experience through a roving hospitality cart offering caviar and sake, and a traditional hot towel service known as oshibori.
To finish, a classic Japanese pairing of whisky and dessert was served. Wasabi crisps were also offered during the match, and personalised gifts including engraved chopsticks and luggage tags were given to commemorate the unveiling.
The initiative is part of a broader partnership between Japan Airlines and Liverpool, united by a shared commitment to caring for people and communities.
Additional collaborations will include joint efforts through the LFC Foundation, which already kicked off with a youth soccer clinic in Philadelphia during LFC's preseason tour to America.
Wasabi crisps are also available, while personalised gifts including engraved chopsticks were handed out at the unveiling over the weekend
Programmes are also planned for Thailand and other regions, further strengthening ties between the two global brands.
Together, Japan Airlines and Liverpool FC intend to inspire and connect fans and travellers worldwide, building bridges between cultures, communities, and people.