Metaplanet, a Japanese investment firm listed on the Tokyo Stock Exchange, has appointed Eric Trump as the inaugural member of its new Strategic Board of Advisors. The announcement on March 21, 2025, sent the company's stock up roughly 17%.
CEO Simon Gerovich cited Trump's experience in real estate, finance, and brand development as key reasons for the hire. Shortly after the appointment, Metaplanet purchased 150 BTC for approximately $12.6 million.
By early April 2026, the firm expanded its Bitcoin holdings to 40,177 BTC, making it the third-largest holder among publicly traded companies globally. Its average cost basis ranges between $97,000 and $104,000 per Bitcoin.
Eric Trump was scheduled to attend an extraordinary shareholders' meeting in Tokyo on September 1, 2025, to discuss new capital-raising proposals designed to finance additional Bitcoin acquisitions. This strategy mirrors the approach pioneered by Michael Saylor at MicroStrategy: issue equity or debt, buy Bitcoin, repeat.