Prediction market platform Kalshi has entered a strategic branding and product partnership with ADI Predictstreet, the official prediction market partner of the FIFA World Cup 2026. The deal gives Kalshi major exposure at the world's largest football event without making the company a direct official FIFA partner.
Beginning with the knockout stage, Kalshi branding will appear alongside ADI Predictstreet across stadium, television, and online placements connected to the tournament. The partnership extends beyond the World Cup, with Kalshi supporting the expansion of markets available on ADI Predictstreet's platform.
The move comes as World Cup activity drives record engagement across prediction markets. Kalshi reports its daily trading volume exceeded $1 billion last week. The company has also signed tournament-focused partnerships with the Argentine Football Association, the Croatian Football Federation, and players like Luka Modric.
Kalshi controls approximately 89% of measured US prediction market volume, according to Bank of America estimates, placing it well ahead of competing regulated platforms.
FIFA appointed ADI Predictstreet as its first official partner in the prediction market category in April. The company operates under a Gibraltar license and initially focuses on football markets, with plans to expand into news, technology, entertainment, and other real-world events.