MetaMask is celebrating its tenth anniversary by expanding beyond its core function as a self-custodial crypto wallet into a broader financial platform for payments, savings, and investing.
The platform, developed by Consensys, has appointed Gal Eldar as its new chief product officer. He will lead "Open Money," an initiative to unify payments, savings, investing, and digital assets into one self-custodial interface.
Founded in 2016, MetaMask began as an Ethereum browser extension. It has since grown to support multiple blockchains, recording over 100 million downloads and trillions in transaction volume across 190 countries.
Eldar's background includes leading teams responsible for MetaMask's fiat access, swaps, and its Money Account. He joined Consensys after its 2020 acquisition of Fluidity.
"People do not think about wallets or blockchains. They think about what they want to do with their money," Eldar stated.
Consensys CEO Joe Lubin said MetaMask will leverage its existing infrastructure to build direct financial services. "We built the rails. Now we are rebuilding finance on top of them," Lubin said.
The company also highlighted its security track record, noting that in 2025, it blocked over 6.5 million malicious website visits and prevented nearly 150,000 harmful transactions, helping users avoid an estimated $500 million in losses.
Looking ahead, MetaMask is developing an "Agent Wallet" to allow AI agents to interact with decentralized finance applications with built-in security checks.
For its anniversary, the platform released a feature generating an "Onchain Persona Card" that summarizes each user's activity.