Spain's LaLiga has partnered with prediction market platform Polymarket in the U.S. and Canada for a multi-year deal, marking a significant step for both entities. This agreement provides Polymarket with exclusive rights to create match-related prediction markets using LaLiga's intellectual property. It also enhances fan engagement through broadcast visibility and digital programming.
Shayne Coplan, Polymarket's CEO, highlights the partnership as transforming how fans interact with the sport. Ari Borod, who leads Polymarket's sports business development, notes the growing interest in soccer among diverse demographics in North America.
The collaboration follows a series of similar deals with other major sports leagues in the U.S., reflecting Polymarket's aggressive expansion strategy in sports.