On the 16th anniversary of Bitcoin Pizza Day, ZOOMEX launched its Pizza Week campaign, honoring the first real-world Bitcoin transaction. On May 22, 2010, programmer Laszlo Hanyecz traded 10,000 BTC for two pizzas, worth $41 at the time-over $1 billion at Bitcoin's 2025 peak. The platform argues the narrative should shift from holding to spending, highlighting that crypto payment card volumes surged from ~$100 million in early 2023 to over $1.5 billion by late 2025. A quarter of U.S. adults now use crypto for daily transactions.

ZOOMEX is promoting ecosystem tools: Arena 0-Cost Trading Competition with a $600,000 prize pool and no entry cost, ZoomexStocks for U.S. stocks like Apple and Tesla without fiat conversion, and ZoomCard, a multi-currency virtual Mastercard with zero fees.

Pizza Week includes a community reward pool, localized content, and a promotional video. ZOOMEX, founded in 2021, has over 3 million users in 35+ countries, holds licenses including Canada MSB and U.S. MSB, and is an official Haas F1 Team partner.