The world's wealthiest families are reassessing their commitment to U.S. markets. UBS Group's 2025 Global Family Office Report, surveying 317 family offices, reveals a significant divergence.
Non-U.S. family offices are actively pulling capital from North America, pivoting to cash, Western Europe, and Asia-Pacific. Their primary concern: a global trade war, followed by geopolitical conflict and inflation.
U.S.-based family offices are bucking the trend, now holding an average of 86% of portfolios in North America. This domestic bias is intensifying.
Non-U.S. offices are redirecting into liquid developed-market equities, private debt, and regional opportunities. Asia-Pacific families are particularly active in local markets.
This collective shift away from U.S. concentration signals a long-term trend with significant implications for global asset allocation.