The 'maxxing' era has arrived, evolving from looksmaxxing and sleepmaxxing into 'humanmaxxing'-an extreme pursuit of health, performance, and longevity. The trend combines lifestyle habits, health tracking, supplements, and experimental interventions to push the limits of human potential.

Biohacker Dave Asprey, who calls himself the "father of biohacking," advocates for changing your environment to control biology, citing intermittent fasting, high-fat diets, and red-light therapy. His personal goal is to live to 180.
Others take a data-driven path. Tech entrepreneur Bryan Johnson, founder of the Blueprint longevity project in Los Angeles, uses an algorithmic approach, tracking hundreds of metrics and undergoing advanced medical treatments to reduce his biological age.

London-based investor Christian Angermayer, through his Apeiron Investment Group and atai Life Sciences, sees humanmaxxing as maximizing existing human potential via longevity and mental health technologies.
However, mainstream health experts warn that extreme self-experimentation bypasses safety standards. The National Institute on Aging states that while some anti-aging therapies show lab promise, there is no sufficient evidence they safely extend human life. The Endocrine Society cautions against unsupervised use of substances like testosterone or growth hormone due to serious health risks, including cardiovascular complications.

Consumers are advised to separate evidence-based wellness from expensive, experimental interventions that lack strong scientific backing.