The broadcast industry faces increasing pressure as streaming platforms challenge traditional networks for exclusive access to live sports. The NFL, which generates $10 billion annually from its media rights deal, is expected to renegotiate the contract by 2026. Curtis LeGeyt, CEO of the National Association of Broadcasters, argues that consolidation is essential for broadcasters to compete with streaming giants like Amazon and Netflix. Mergers between major networks, such as Paramount and Warner Bros. Discovery, are already underway. Meanwhile, fans face rising costs to access NFL games across multiple platforms. The FCC has begun examining the shift of live sports to streaming services, signaling a broader transformation in media consumption.