The English Premier League is launching its own direct-to-consumer streaming service, Premier League +, in Singapore this year. The service, set to debut for the 2026-2027 season, was announced by Premier League CEO Richard Masters at the FT Business of Football Summit in London.
Developed in partnership with StarHub, the league's broadcast partner in Singapore, this marks a significant shift from relying solely on broadcast partners. Masters stated that while traditional deals with broadcasters remain crucial, owning a platform offers future "optionality" in specific markets. The league will now manage its own customer base, tackling promotion, pricing, and distribution.
This initiative coincides with the opening of a new Premier League Studios production hub in London.