SEOUL - South Korea’s opening FIFA World Cup victory against the Czech Republic has triggered an immediate economic surge across the capital. Businesses in Seoul report skyrocketing interest as the national team prepares for a decisive group-stage clash against Mexico.
Major fashion platform Musinsa reports searches for national team jerseys jumped nearly fivefold following the win. Overall football jersey sales have risen more than 30 percent compared to last year. This consumer enthusiasm extends well beyond apparel into the hospitality sector.
Restaurants are capitalizing on the momentum by opening early for morning kickoffs. The Dalmaji Square BBQ chain saw reservations sell out instantly after stocking up on inventory and hiring additional staff. Some venues reported revenue spikes of up to four times their usual daily earnings during the opening match.
Public gathering points like Gwanghwamun Square and pop-up events in Gangnam are drawing massive crowds despite daytime heat. Both South Korea and Mexico won their Group A openers, making Friday’s match a guaranteed ticket to the knockout phase. The winner secures advancement while the loser faces elimination pressure.