Adidas
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sportsFIFA Unveils AI Avatars and Smart Balls for 2026 World Cup
FIFA introduces AI avatars, sensor-equipped balls, and a new AI assistant for the 2026 World Cup to enhance officiating, team analysis, and fan experience.
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sports2026 World Cup's Most Stunning Shirt Designs Revealed
Uruguay, Japan, Spain, Brazil, Germany and France lead with museum-worthy kits for the 2026 FIFA World Cup.
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sportsWorld Cup 2026 Kit Rankings: Fashion Winners and Unstylish Losers
A stylish critique of the best and worst World Cup 2026 kits, from Argentina's Fileteado art to Germany's lackluster Adidas farewell.
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sportsSabastian Sawe Shatters Marathon Record, Becomes First Official Sub-2 Hour Runner
Kenyan runner Sabastian Sawe achieves historic feat at the 2026 London Marathon, breaking the 2-hour barrier for an official world record.
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sportsAdidas Breakthrough: Sabastian Sawe Smashes Two-Hour Marathon Barrier
Adidas' cutting-edge Adizero Adios Pro Evo 3, featuring innovative materials and design, propelled Sabastian Sawe to a historic sub-two-hour marathon victory in London.
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sportsMarathon's 2-Hour Barrier Shattered: Technology and Atmosphere Fuel New Era
Kenyan and Ethiopian runners achieved the sub-2-hour marathon in an official race, driven by advanced shoe technology, crowd energy, and ideal conditions.
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sportsAdidas 'Supershoe' Fuels Sub-Two-Hour Marathon Victory, Stock Gains
Adidas shares climbed following a historic sub-two-hour marathon win by Sabastian Sawe wearing the brand's Adizero Adios Pro Evo 3 trainers, highlighting the shoe's innovative technology.
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sportsAdidas Surges After Marathon Milestone: Sub-2-Hour Run Boosts Shares
Adidas shares climbed after Kenya's Sabastian Sawe achieved the first sub-two-hour marathon in official race history, wearing the brand's new flagship trainers.