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2 stories
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techOpenAI Targets Marketers at Cannes Lions With ChatGPT Ad Strategy Ahead of IPO
OpenAI showcases ChatGPT ad potential to marketers at Cannes Lions, revealing plans for IPO and expected ad revenues.
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techNigeria's Creator Economy: Growth and Value Capture Challenges
Nigeria drives Africa’s $3.1B creator economy, but global platforms like YouTube and Instagram ensure Silicon Valley captures the economic value.