BRUSSELS - European publishers, tech firms, and startups are demanding the European Commission finalize its nearly two-year investigation into Google’s alleged self-preferencing in online search-and issue a formal fine immediately.

The European Publishers Council-representing Axel Springer, News Corp, and Condé Nast-joined the European Tech Alliance, EU Travel Tech, and others in a joint letter to Commission President Ursula von der Leyen, antitrust chief Teresa Ribera, and tech chief Henna Virkkunen.

The probe, launched March 25, 2024 under the EU Digital Markets Act, has already exceeded the Commission’s 12-month target. Regulators issued formal charges last year.

"The European Commission's credibility is on the line," the coalition warned, adding that delays deepen financial strain on European firms, with some facing bankruptcy amid Alphabet’s conduct.

Google denies favoring its own services. It has proposed remedies, but rivals deem them inadequate. The groups now call for a formal non-compliance decision, a cease-and-desist order, and a deterrent fine.