Getty Images has signed a multi-year partnership with OpenAI to incorporate licensed visual content into ChatGPT. Users will see Getty's rights-cleared photos in visual responses, ensuring proper attribution without compromising the company's AI training. This integration is part of Getty’s strategy to create a network of AI partnerships.
The move reflects Getty’s commitment to protecting creator rights and monetizing its vast image library through AI platforms. The stock, trading under $GETY, rose following the announcement, signaling investor confidence in the revenue potential of this deal, provided user engagement translates into meaningful revenue streams. Attention now shifts to Getty's ability to replicate this partnership model across other AI platforms.