Google unveiled new smart glasses at its annual I/O developer conference on Tuesday, marking its return to a market it failed to dominate a decade ago.
The audio glasses, equipped with a microphone, camera, and speaker, allow users to make calls, listen to music, take photos, and interact with the Gemini AI assistant. Google partnered with Warby Parker and Gentle Monster for design, while Samsung handled technical development. The glasses are compatible with both Android and Apple phones.
The launch challenges Meta, whose Ray-Ban smart glasses have sold over seven million units. Google is also developing a version with a built-in display, similar to Meta's latest model.
Google's earlier attempt, Google Glass, was shelved in 2013 due to privacy concerns. The company is betting on design to win over consumers this time.