Threads has surpassed 500 million monthly active users, Meta announced Tuesday, solidifying its position as the fastest-growing text-based social platform. The milestone arrives less than three years after its July 2023 launch.
The growth trajectory remains steep. The app reached 100 million users in five days, 275 million by October 2024, and 400 million in the third quarter of 2025. Daily active users now sit at roughly 150 million.
CEO Mark Zuckerberg has set a public target of 1 billion users. The company credits the surge to topic-based communities, a feature now exiting beta with a new dedicated hub. Instagram head Adam Mosseri identified community-driven growth as the core path forward.
The platform’s deep Instagram integration eliminates the cold-start problem for new users, a key advantage in closing the gap with X on daily usage metrics. Limited federation with ActivityPub, the decentralized protocol powering Mastodon, remains in place but has not seen aggressive expansion.
For crypto markets, Meta maintains a strict distance from digital assets on Threads. There are no blockchain integrations or token features. The company’s earlier Libra stablecoin project collapsed under regulatory pressure in 2022, and the primary crypto presence on the platform remains limited to impersonation scams. Threads’ centralized growth trajectory raises competitive stakes for decentralized alternatives like Farcaster and Lens Protocol.